Drive Thru Wingstop. Wingstop has found an answer to mitigating the chicken shortagenew virtual brand Thighstop. But big meaty thighs are still abundant and half the price.
We believe that a pick-up window strategy would allow Wingstop to keep new unit costs relatively in-line by developing end-cap restaurants rather than free standing. Chief technology officer Stacy Peterson offers a behind-the-scenes look at the strategy that became a lifeline through the pandemicand provides some clues as to what might come next. Wingstop Jason Kindig.
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Wingstop has historically avoided the traditional drive-thru format as it is materially more expensive to develop a free-standing restaurant vs. In 2020 we all basically lived in Wingstops. Wingstop doesnt plan on providing any incentives to drive people to the channel. An in-line location he added.
